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St. Somewhere: A New Brand from Karisma and Margaritaville
Karisma Hotels & Resorts and Margaritaville have announced plans to launch their newest boutique hotel collection: St. Somewhere. The first St. Somewhere resort is slated to launch in fall 2021 in Punta Coco Beach on Isla Holbox, a small island north of the Yucatan Peninsula between the Caribbean Sea and Gulf of Mexico.
Designed to appeal to both couples and families, St. Somewhere will encompass the “laid-back, escapist lifestyle” that guests of Margaritaville can expect, with yacht-inspired architecture.
Additional St. Somewhere properties to be announced at a later date.
This is the second collaboration between the brands, following the launch of Margaritaville Island Reserve by Karisma, an all-inclusive resort brand. After the brand’s debut in Cancun, Karisma said it expects to open other Margaritaville Island Reserve by Karisma properties in Mexico’s Riviera Maya, Jamaica, and Cap Cana in the Dominican Republic, among other destinations in Latin America and the Caribbean.
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