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RIU Hotels & Resorts recently joined the more than 50 brands marketing and distributing on the VAX VacationAccess platform. More than 100,000 travel agents are registered to research, market and sell agent-friendly suppliers participating in VAX.
RIU Hotels & Resorts joined VAX to expand their reach to travel agents and is using VAX as an extension of their sales force to educate agents on their brand and provide valuable offers. VAX provides an efficient and proven resource to communicate with qualified and engaged agents about hotel openings, updates and changes, and special offers.
“Our goals and objectives for joining VAX were to reach qualified agents through a new channel, allowing us to educate and train them on the value of our brand,” said Sarah Martinache, partner marketing manager for RIU Hotels and Resorts. “The initial traffic has been strong and we are getting a positive reaction from the agent community.”
RIU Hotels & Resorts are featured and sold in packages provided by many of the VAX VacationAccess suppliers including Alaska Airlines Vacations, Funjet Vacations, Pleasant Holidays, Travel Impressions, US Airways Vacations, Vacation Express and VAX VacationAccess Hotel Only. |
