Go! Destination MarketingCaribbean Connection
Collette Baruth

AMResorts Names Colette Baruth
Vice President of Sales & Marketing 

AMResorts has announced the appointment of travel industry veteran Colette Baruth, as vice president of sales & marketing.

Baruth brings more than 20 years of international product and marketing experience, building brands and creating business for top-tier companies. Her strategic vision and expertise in business performance has driven notable enterprise growth in the retail, hospitality and leisure travel sectors.

In this new position, Baruth will be responsible for worldwide contracting, partnership relations, global sales and marketing strategies & resources, as well as managing brand strategies and corporate policies.

Most recently in her role as vice president of product strategy for Flight Centre Ltd., Baruth was directly responsible for profitability, pricing, product distribution, promotional strategy and more. She has created programs designed to successfully differentiate products and services, as well as initiated and developed marketing campaigns that have proven to increase sales and market share.

Previous to this role, Baruth was in charge of global distribution strategy of Mexico, Central and South American travel products throughout 1,588 Flight Centre business units in ten countries worldwide.

Prior to LibGo Travel/Flight Centre Ltd., she held marketing positions with Liz Claiborne, Inc., in New York City and Radisson Hotels International in Barcelona, Spain.

Baruth serves as a member of the Mexican Government Federal Advisory Board and the Cancun and Los Cabos Advisory Boards. She has been a key note speaker at Tianguis, CNET and the National Board of Private Tourism Enterprises in Mexico.